COMPANY DESIGN
Our way of building, organized creativity
Project Founder
Entrepeneur
Anna Gracia
Head of Product
Samuel Alazraki
Head of Brand
Francisco Carranza
CTO
Entrepeneur
CUSTOMER EXPERT
Bridging the gaps among all teams.
The basis of our methodology is Customer Centricity. Never losing sight of customer needs and expectations.Because of that, the entrepreneur has two main roles:
Nursery phase
Ensure that the product or service developed is solving a current pain point detected and justified with real-data.
Growth phase
Lead the company throughout its scalability, while ensuring it does not lose sight of the actual needs.
Product Design Team
PRODUCT DESIGNERS
Ideate, prototype and validate the product
Bringing ideas to life. Group of designers, engineers, and builders that create the remarkable products of tomorrow.By following a strict product methodology, within 12 weeks, the team ideates the product, prototypes it and validates its market fit:
Discovery
Market and competitive analysis aimed at finding customer pain points and business opportunities.
Ideation
AI customer-centric brainstorming session with a diverse team.
Prototyping
Low and High fidelity digital or phygital prototyping with our designers team.
Validation
Testing the built prototype to gain customer insights and iterate.
Branding Team
BRANDING TEAM
Unlocking brand full potential.
While the product team does its magic, the branding team starts understanding the target, and defining branding basic assets to build what we call the “Minimum Viable Brand”
Devops Team
TECH TEAM
Making it real
Once - and only if - the product has been validated, the tech team starts developing it.
It is, again, an iterative process. While this team is creating the actual digital product, the product and branding team together with the entrepreneur captures customer feedback and measures performance.
As we deeply care about design, we have a UX team that analyses and iterates each digital product to make it as user-friendly as possible
BE A BOOSTER